Sydney Sweeney appeared nude in a Novig sports prediction market ad, drawing backlash from female athletes.
Actress Sydney Sweeney appeared nude or minimally clothed in an advertising campaign for Novig, a sports prediction market that launched nationwide in August 2026. Female athletes including Australian swimmers Ariarne Titmus and Lani Pallister, surfer Felicity Palmateer, and boxer Skye Nicholson criticized the ad as hypersexualized and damaging to women's sports. Sweeney holds an equity stake in Novig and responded to the backlash by posting photos from ESPN The Magazine's Body Issue featuring nude athletes.
26
Divergence score
10 outlets covered it, splitting into 10 framing camps across 4 bias groups.
10 camps
4 bias groups
The spectrum · how 10 outlets placed this story
LeftCenterRight
CNN
Washington Times
Breitbart
Al Jazeera
NY Post
Daily Wire
Newsmax
Globe and Mail
The Federalist
Axios
Supportive of action
Neutral
Dismissive
Critical
Alarmist
International angle
Widest split · the two outlets furthest apart, and who published first
Furthest apart on this story
CNN
Sydney Sweeney under fire from athletes over nude sports-prediction ad - CNN
athlete backlash and hypersexualization · negative
Washington Times
Sydney Sweeney has stake in betting app featured in racy new ad
equity stake and regulatory legal dispute · neutral
First to report
- NY Postfirst
- Washington Times+2.0 h
- CNN+94.1 h
- Newsmax+98.9 h
- Breitbart+100.0 h
- Daily Wire+117.0 h
- Al Jazeera+119.0 h
- Globe and Mail+126.9 h
- The Federalist+190.8 h
- Axios+193.7 h
By each outlet's earliest publish time in this story. Feeds that index slowly can appear later than they printed.
Headlines that changed · the same article, re-listed with a new headline
Newsmax · 2026-09-16 08:00 UTC
Female Athletes Slam Sydney Sweeney's Sexualized Sports Ad - newsmax.com
Newsmax · 2026-09-16 09:11 UTC
Female Athletes Slam Sydney Sweeney's Sexualized Sports Ad - Newsmax
Newsmax · 2026-09-16 09:46 UTC
Female Athletes Slam Sydney Sweeney's Sexualized Sports Ad - newsmax.com
The split, in one line
Coverage splits between athletes' feminist critique of hypersexualization and conservative outlets questioning selective feminist outrage, with Axios and mainstream media amplifying women athletes' counternarrative about authentic representation during women's sports' momentum surge.
How each outlet covered it
Broad agreement on what happened
Outlets across the spectrum land in roughly the same place: the shared language is highlighted.
26LOW DIVERGENCE
THE RIGHT
“Sydney Sweeney has stake in betting app featured in racy new ad”WT Washington Times RIGHT
DOWN THE MIDDLE
“Athletes share 'what women in sport look like' to rebut Sydney Sweeney ad” · Al Jazeera, Globe and Mail, Axios
+Hide the full sourcingSee how all 10 outlets put it
RIGHT6
WTWashington Times Sydney Sweeney has stake in betting app featured in racy new ad 45d ago BBreitbart Sydney Sweeney Responds to Backlash over Nude Sports Ad by Sharing Photos of Naked Athletes 45d ago NYPNY Post Why 'uncomfortable' Sydney Sweeney approached prediction market to strip down for viral ad 49d ago DWDaily Wire Sydney Sweeney Hits Back At Nude Sports Ad Outrage Without Saying A Word 44d ago NMNewsmax Female Athletes Slam Sydney Sweeney's Sexualized Sports Ad - Newsmax 45d ago FThe Federalist Sydney Sweeney Ad Backlash Exposes The Naked Hypocrisy Of Modern Feminists 41d ago 7 tracked claims across 10 outlets
Fact ledger
All7Claimed3Corroborated4
1/10
Claimed
Sweeney holds an undisclosed equity stake in Novig as a strategic partner.
Corroborated
Disputed
6 more tracked claimsSign up free to see the full ledger