Other Added 2d ago · originally reported 6d ago Why the delay? Events only appear once a second similar article confirms the story. Additionally, many feeds (especially Google News-proxied sources like CNN, NYT, WSJ, WaPo) can take 10-20+ hours to index new articles. The pipeline also runs every 30 minutes, so there's always some inherent lag. 3 outlets
Adidas apologizes for Israeli campaign featuring disabled former IDF soldier after boycott calls
Adidas ran a local Israeli marketing campaign for its single-shoe service featuring Shalev Biton, a former IDF soldier who lost his leg during the 2021 Gaza conflict. Pro-Palestinian activists and public figures including Javier Bardem called for a boycott, citing the large number of Palestinian amputees in Gaza. Adidas issued a statement apologizing for any offense caused and said the campaign was not intended to cause offense.
47
Divergence score
This event sits in the top 6% of divergence this week. 3 outlets covered it, splitting into 3 framing camps across 1 bias group.
3 camps
1 bias group
The spectrum · how 3 outlets placed this story
LeftCenterRight
Al Jazeera
Jerusalem Post
Times of Israel
Horizontal = outlet biasColor = this story's framing
Supportive of action
Neutral
Dismissive
Critical
Alarmist
International angle
Widest split · the two outlets furthest apart, and who published first
Furthest apart on this story
Al Jazeera
Adidas faces boycott calls over campaign featuring former Israeli soldier
boycott campaign as Palestinian solidarity · negative
Jerusalem Post
Adidas apologizes for campaign featuring disabled IDF soldier following calls to boycott
By each outlet's earliest publish time in this story. Feeds that index slowly can appear later than they printed.
The split, in one line
Al Jazeera frames the campaign as an absolute affront to Palestinians and centers Palestinian amputee suffering, while Israeli outlets emphasize Adidas apologized and highlight sustained online harassment of the soldier.
How each outlet covered it
No left-right split here
Coverage clusters in the center and international press. Here is each take as it stands.
Center & international coverage
AJAl JazeeraINTERNATIONAL6d ago
“Adidas faces boycott calls over campaign featuring former Israeli soldier”
JPJerusalem PostINTERNATIONAL4d ago
“Adidas apologizes for campaign featuring disabled IDF soldier following calls to boycott”
TOITimes of IsraelINTERNATIONAL5d ago
“Adidas apologizes for any 'offense' over promotion featuring ex-IDF soldier who lost leg in 2021”
7 tracked claims across 3 outlets
Fact ledger
All7Claimed4Corroborated3
1/3
Claimed
Between 5,000 and 6,000 people in Gaza have undergone amputations due to Israeli attacks per WHO estimates
