Callaway and PGA Tour cut ties with Good Good Golf over controversial ad depicting violence against a woman.
A promotional video for a co-branded Callaway and Good Good Golf driver showed Good Good co-founder Garrett Clark shoving professional golfer Alexis Miestowski to the ground. Following widespread backlash, Callaway ended its sponsorship, pledged $1 million to anti-violence organizations, and Good Good withdrew as title sponsor of a November PGA Tour event. Multiple retailers also pulled Good Good merchandise.
17
Divergence score
9 outlets covered it, splitting into 9 framing camps across 4 bias groups.
9 camps
4 bias groups
The spectrum · how 9 outlets placed this story
LeftCenterRight
CNN
Al Jazeera
Breitbart
Washington Times
Wall Street Journal
The Hill
NY Post
Daily Wire
CBS News
Supportive of action
Neutral
Dismissive
Critical
Alarmist
International angle
Widest split · the two outlets furthest apart, and who published first
Furthest apart on this story
CNN
Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour - CNN
brand crisis and existential threat · negative
Breitbart
Callaway Cuts Ties with Good Good Golf After Video Ad Backlash
ad meant as humor, corporate breakup · neutral
First to report
- Wall Street Journalfirst
- The Hill+36 min
- Al Jazeera+24.5 h
- CNN+53.5 h
- Washington Times+55.3 h
- Breitbart+56.0 h
- NY Post+57.9 h
- Daily Wire+69.2 h
- CBS News+82.7 h
By each outlet's earliest publish time in this story. Feeds that index slowly can appear later than they printed.
The split, in one line
Coverage now splits three ways: corporate accountability outlets focus on apology and timeline; right-wing outlets highlight Clark's forgiveness plea and intent; while Daily Wire escalates with litigation threats and accusation of corporate scapegoating, and CBS emphasizes the ad's shocking violence.
How each outlet covered it
Broad agreement on what happened
Outlets across the spectrum land in roughly the same place: the shared language is highlighted.
THE LEFT
“Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour - CNN”CNN CNN LEFT
17LOW DIVERGENCE
THE RIGHT
“Good Good Golf pulls out of PGA tournament sponsorship as fallout from ad controversy takes another turn”NYP NY Post RIGHT
DOWN THE MIDDLE
“Callaway apologises after golf ad slammed for depicting domestic violence” · Al Jazeera, The Hill
+Hide the full sourcingSee how all 9 outlets put it
LEFT-CENTER1
CBSCBS News Callaway, Good Good Golf in crisis as shocking ad shows man shoving woman to the ground 14d ago RIGHT-CENTER1
WSJWall Street Journal Good Good Golf and Callaway Apologize for 'Scary' Ad - WSJ 17d ago RIGHT4
BBreitbart Callaway Cuts Ties with Good Good Golf After Video Ad Backlash 15d ago WTWashington Times Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship 15d ago NYPNY Post Good Good Golf pulls out of PGA tournament sponsorship as fallout from ad controversy takes another turn 15d ago DWDaily Wire Golf Ad Scandal Just Got Messier 14d ago 8 tracked claims across 9 outlets
Fact ledger
All8Claimed2Corroborated6
1/9
Claimed
The ad was intended as a humorous spinoff from the movie 'Obsession.'
Corroborated
Disputed
7 more tracked claimsSign up free to see the full ledger